ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) In this semiautobiographical coming-of-age novel

In this semiautobiographical coming-of-age novel

It offers snapshots of a Singapore literally on the move

and LinkedIn—and explains what content works best

And the Russians are

ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) In this semiautobiographical coming-of-age novel"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value